Where Culture
Connects.
J2 Brand champions contemporary artists by connecting their work with the global stage through exhibitions, strategic partnerships, and brand collaborations.
We operate at the intersection of fine art and cultural influence, representing a new model that goes beyond transactions to build long-term platforms for visibility, value, and collaboration.
Events
Hamptons Fine Art Fair
July 10–13, 2025
J2 Brand invites you to an immersive showcase of contemporary Asian art at the Hamptons Fine Art Fair. Visit Booth 430 and step into a curated experience of contemporary works.
These include Yoo Jian’s luminous mother-of-pearl works rooted in tradition and transformation, Koh Sang Woo’s blue-toned portraits of endangered animals rendered through inverted film, Kim Seoul’s layered botanical prints that shift with movement, Hong Jeehui’s textured compositions made of broken glass and thread, Lee Sangwon’s aerial scenes of collective leisure, and Kim Jihee’s wide-eyed figures that explore beauty, vulnerability, and facade.
Featured artist Kim Jihee will be present throughout the fair. Known for her acclaimed Sealed Smile series, Kim captures the emotional tension between curated beauty and inner vulnerability. Her presence offers a rare opportunity to engage directly with one of Korea’s most celebrated contemporary artists.
You’ll also meet J2 Brand founders Jenny Chung and Joseph Park, along with our Seoul-based curator Sera Kim, whose vision and insight shape each of our exhibitions. Together, we’ll be welcoming collectors, curators, and cultural partners. See you there.
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Philosophy
Our Philosophy.
By bridging artists with collectors, brands, and curators, we curate more than art, we curate presence, legacy, and opportunity.
Explore how we’re shaping culture through collaboration.
Discover our featured artists, exhibitions, and partnerships.
Join us in crafting the next chapter of cross-cultural expression.
Artists
Artists We
Champion
Koh Sang Woo is an internationally acclaimed Korean artist known for his iconic blue-toned portraits of endangered animals. Working through a distinctive process that fuses photography, painting, and digital manipulation, his practice gives voice to the marginalized through luminous, otherworldly imagery created using negative film and color inversion.
Yoo Jian is a Korean artist redefining the boundaries of mother-of-pearl in contemporary art. Traditionally reserved for royal crafts in East Asia, nacre (mother-of-pearl) is her medium of innovation, precision, and poetic reflection. With thousands of hand-cut fragments, she creates luminous compositions that capture the rhythms of nature and the quiet grandeur of time.
Hong Jeehui merges illustration, painting, and upcycled materials to create compositions that combine painting, collage, and unconventional elements—broken glass, mother-of-pearl, wire, thread, and rice—layered into richly textured surfaces that fuse fragility and resilience. Her mixed media and installation work creates immersive environments and collective rituals grounded in transformation, impermanence, and renewal.
Kim Jihee explores the dualities of beauty and pressure, desire and solitude. Her signature Sealed Smile series features wide-eyed girls with oversized, ornate sunglasses and awkward braces—figures that conceal vulnerability behind glamorous façades. These portraits reflect modern life’s contradictions: the curated exterior versus the emotional interior, the brilliant versus the brittle.
Lee Sangwon is a Korean painter known for his dynamic aerial compositions of crowds in motion—at beaches, ski slopes, parks, and pools. Working at the intersection of photography and painting, he captures the shared human longing for rest, play, and presence. Rendered from a bird’s-eye view, his figures become rhythmic patterns—anonymous yet familiar.
Kim Seoul is a Korean artist whose layered botanical works bridge silkscreen, sculpture, and installation. Using silkscreen on transparent acrylic and film, she creates luminous “gardens” where overlapping images shift with the viewer’s movement. These meditative, labor-intensive works reflect on time, care, and the quiet vitality of nature in modern life.
